Swimwear brand Orlebar Brown has partnered with Cegid to implement a new omnichannel solution, designed to support international growth.

With the new upgrade, the retailer will benefit from a consistent functionality across its store formats, providing a consolidated view of the customer across all channels. This will allow Orlebar Brown to better understand consumer buying behaviours and personalise experiences for customers.

The service will integrate directly with the company’s existing payments solution from Adyen, as well as provide a single view of stock via its inventory management platform.

Nick Owen, Head of IT at Orlebar Brown, commented: “As a premium brand operating in multiple territories, we needed a robust omnichannel solution that could not only deliver functionality across our markets and sales channels, but also one that could scale internationally too.

“We were already aware of Cegid’s proven international track-record as a SaaS provider,” he continued. “This, combined with the well-rounded capabilities of its Yourcegid Retail solution, made it an easy choice as we look to centralise our systems and provide consistency across our global markets as we go live with the implementation in April 2018.”

Samir Belkhayat, UK director at Cegid, added: “We’re delighted to be helping an iconic British fashion brand, such as Orlebar Brown, deliver greater customer centricity and consistency across its international operations.

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